
7/2017
Keruig is the biggest scam in America today. I’m serious. This is faddism, pony tails, Birkenstocks and free love all rolled into one.
Let’s do a brief analysis.
Let us start with the old fashioned way of brewing coffee and call it the manual method. One pound of custom whole bean coffee-of-your-choice costs about $8. That’s 16 oz and depending on the type of grind, the strength desired and the method of brewing, it will make up to 10 cups of fine coffee per ounce. That averages about 160 cups of coffee for $8. That works out to 5 cents a cup. Depending on the method of brewing, this may take from 45 seconds to 3 minutes and the complexity of cleaning will vary, but hey don’t most of us have dishwashers? To any cultured coffee drinker and to many that don’t partake, the aroma of brewing the first pot in the morning is as much of an attitude guide as the first cup consumed.
The Keurig system requires a special cup-ette to be placed into the machine to brew one cup of coffee (I’m ignoring for the moment the screen adapter-cup-ette that turns the technologically “superior” Keurig machine into a complex expensive manual system and the jumbo carafe packet-cup-ettes). These special cup-ettes are sold as brand name Keurig or as an off-brand (H.E.B., Hy-Vee, Sam’s, Bubba’s Brew…) for $8-$14 a box containing 12 cup-ettes (I’m sure Neimann-Marcus has their own house brand for a little more but we’re talking about the average Joe here. No pun intended). Each cup-ette makes one cup of coffee that in the brilliant Keurig free choice software controlled system can be selected as 6-10 oz of finely brewed coffee. (And to think there are starving children in Africa that have no coffee on their warm mornings.) Using averages, let’s say $11/12 pack of cup-ettes, yielding 8 oz of coffee for each cup, or $11 for 96 oz of coffee. That an exorbitant 11 cents per cup. Still, better than Starbucks but twice as much as the manual method.
After a brief, well sometimes not so brief, brew cycle, one can walk away with a lukewarm cup of fine coffee. See here is the thing, in comparing apples to Keurigs, the manual method brewing cycle starts from cold water and coffee beans. Not from a “preheated”, primed, software booted machine. Let’s be honest, the Keurig takes about 2-3 minutes to start from cold. After that each cycle is much briefer, taking about 1-1.5 minutes to brew each cup. That’s 10 minutes in Keurig time as opposed to 3 minutes in manual time to brew 10 cups of fine coffee.
Talk about the ambiance of the aroma of Keurig brewing! Oops, there isn’t any. You have to stick your nose into the freshly Keurig-brewed cup to release those wonderful coffee endorphins in your brain, risking serious McDonald’s style burns as opposed to filling the house with the aroma.
The clean up seems much easier at the onset because there essentially isn’t any for the Keurig system. If one takes the Jimmy Buffett approach and doesn’t clean the machine regularly, there is a build up of yuck in the plumbing system that halts the flow of hot water from the warmer to the cup-ette causing the machine to take 5 minutes or more (sometimes complete failure to brew) per cup. Ah, but here comes Google to the rescue. There are myriad of DIY fixes involving something like sticking a paperclip up the ass of the machine to unclog whatever it is clogging up the system, risking one’s finger being impaled on the sharp needle puncture thingy that the instructions that came with the machine told you to never stick anything up due to that very same risk. But I have to admit that from the Emergency Room Physician’s perspective, one could suffer a greater burn size from a manually brewed, hotter pot of coffee being spilled into one’s lap than from the single cup of lukewarm Keurig-brewed coffee. So, for burn-risk versus puncture-risk, I give them a wash.
I won’t say much about the recall of the Keurig models.
Now we discuss the issue from the accountants perspective. Depreciating the cost of the initial investment for the coffee maker, not the brewing of the individual cup of coffee. Here are some average prices found today on the interwebernet.
Keurig $150
Chemex $40
Mr. Coffee countertop coffee maker $30
Enamel cowboy campfire coffee pot $20
Walmart “French Press” $10
Single cup drip coffee maker $4
Keurig and Chemex are American designed and American made. Way to go! Mr. Coffee is made by SunBeam, an American company, but is probably American designed but made in China. The Enamel pot, Walmart “French Press” and single cup drip cone are undoubtedly of Chinese ancestry.
Me personally, what do I prefer? Chemex. I have one of each of the above models, more or less, except the “French Press” style which I use whenever I visit my brother.
I do own a Keurig because the wife won one in a raffle and who’s gonna turn down a free gift?
Besides me.
Original research, from his private laboratory in the frozen Heartland by your Grumpy Uncle/Brother Dave.
Weary.